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The Vernon Gate Initiative
After moving to the prestigious Vernon Gate Business Centre, we noticed that the area didn’t have any kind of brand or web presence. We approached the Vernon Gate Management Company with an idea for a website to promote the area, the businesses within it and to act as a portal for properties to let.
After a meeting with the residents both ourselves and fellow tenants, Mono Design, came together with a solution. 3 objectives were highlighted, to develop a high end brand identity for Vernon Gate, reinforcing, strengthening and reflecting it’s core values. Translating this brand online presenting Vernon Gate as a prestigious and admirable area for businesses to reside. Finally to create a business ‘community’ with ‘partnership’ and ‘warmth.’
Mono Design began by creating a logo for the development, whilst we set about designing the website and providing recommendations for it’s functionality.
This particular projects highlights how neighbouring businesses, and in this case even competing businesses, can come together to form partnerships and work along side each other to generate opportunities.
The website features a listing for each company within Vernon Gate. A list services offered by companies, and a monthly business spotlight. It also features, among other things, Vernon Gates latest news, and a To Let / For Sale section listing available properties within the business area.
Over the next 12 months we hope to see the initiative grow as new companies come onboard, members learn more about how they can partner, supply or buy from one another, as well as create a high end profile for Vernon Gate ‘Derby’s Georgian Business District’ (thank you Mono, for the perfect proposition). Keep checking the website for the areas’ latest news.
