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Haunted Hike
We weren’t at all spooked when the Air Ambulance came to us looking for help branding and promoting their Haunted Hike event.
The fundraising evening commences with a 1 mile children’s trick or treat walk and is followed by a 10 mile moonwalk for adults. The event hopes to be an exciting, fun filled evening packed with spooky surprises and tasty treats.
The evening is aimed predominantly at Walkers, Ramblers and supporters of the Air Ambulance, however it is predominantly women that tend to participate in charity moonwalks, therefore it was important for the literature to be appealing to males and females of all ages. It also needed to be exciting and attention grabbing to passers-by when in public view.
It was essential that the new styling fit within The Air Ambulance brand but also ensuring the event has its own community feel and is distinguishable from the main branding and literature.
