‘Flying 101′ with the BIG Cheese

Posted on Jul 19, 2011

Every now and then we come across a Company that will really push the parameters of not only the brand but also the application. Kulula (South Africa’s low fare airline), demonstrate interesting creative thinking applied to their aircraft livery. They called their concept “Flying 101”. Each part of the aircraft is labelled with humorous captions such as “Loo (or mile-high initiation chamber)” and “The Big Cheese” for a placeholder for the Captain.

Taking this to another level they’ve also created an ‘interesting’ (…or brave – you decide) dialogue with their passengers…

“Please pay attention to the safety announcement, because you will be completing a test shortly”.

“If you are caught smoking, you will be asked to leave the aircraft”.

“You could be fined up to R7999 for smoking on the plane, and for these prices you could be flying South African Airlines”

“Ladies and gentlemen, we’ve reached cruising altitude and will be turning down the cabin lights. This is for your comfort and to enhance the appearance of your flight attendants.”

and …“Welcome to Johannesburg, if this is not where you were intending to go then you have a bit of a problem.”

What’s more, we hear the design work and concepts are developed by Kulula’s in-house design team – nice work!