Aprotec Rebrand & Website

Posted on Sep 22, 2011

AproTec were looking for a suitable supplier to enhance their brand and create and embrace their marketing strategy moving the company forward not only visually, but also operationally within the marketing discipline.

AproTec has been utilising a company logo of similar design since its inception some 23 years ago.

AproTec are looking to develop their logo and brand identity. The AproTec brand has become a little stayed and dated, in response we suggest a ‘brand refresh’ through design we will give the AproTec brand a breath of fresh air whilst maintaining the core values as described in the initial brief.

To design a new look and feel for AproTec’s corporate website offering a contemporary design whist not diminishing AproTec’s technical competence.

Bound with the identity development, the design of the website will start. Working both on the architecture of the website and the look and feel of the website, InsideOut will provide AproTec with a solution that is both representative of AproTec as a ‘forward thinking’ company and integrates all the platforms that AproTec have invested development time into.

Initially we will undertake a small amount of initial research; competitors sites, the current site, new ideas and customer needs will all contribute to the ‘ideal’ new website. It is this stage that allows us to identify new pages, obsolete pages, and functional additions (for example Live chat). From this we develop a ‘website architecture’, that will illustrate the pages we believe the website will require. The architecture is a ‘framework’ for the design brief within the studio. Through this process we interpret the architecture into creative solution.